Greg Longe
About Greg
Top executive experienced in all facets of franchising. Strong strategic, leadership and relationship building skills. Extensive acumen in all areas of franchise management including: acquisitions, franchise sales, operations, marketing, real estate development and construction, training, team building, conflict resolution, legal and compliance and all administrative disciplines. Extensive experience in the development and improvement of large mature franchise organizations and startup companies both domestically and abroad. This includes managing multiple systems and staff simultaneously across multiple industries.
Leading National Franchise Brands
Phoenix Franchise Brands
Phoenix Franchise Brands, which he formed with his wife, Maria Longe (who serves as president), is his next endeavor. Its four brands—Fetch Pet Care, Furry Land, Spray Foam Genie and Door Renew—are all a little different, though each is in the service sector. In the home service segment are Spray Foam Genie, a home insulation company with five locations. Spray Foam Genie is the newest, acquired in September 2022.
When it comes to finding these franchises, Longe has a set of criteria. “I want to make sure it’s an industry that’s not going backwards, has huge potential and it’s more need than want,” he said. All four brands meet various needs, which to Longe is the most important part. Even during COVID-related lockdowns, people still had pets and maintenance around the home. The recurring need aspect gets a brand’s foot in the door for Phoenix, though there’s more to it.